Rich Evro Reid is a singer-songwriter, multi-instrumentalist & producer from London Town whose music transcends boundaries. Fusing elements of retro indie folk & modern psych with influences from his Hellenic and Celtic roots, R.E.R.  crafts a sound that is both distinctive and deeply personal. He embraces the live circuit regularly, delivering his jamboree of original music with raw energy & soul.

“Rich Evro Reid can take audiences on a musical journey that is tinged with West London’s blues-rock roots that merge with dreamy, acoustic folk influences that captivate the listener" •••• Alistair Young / The Ealing Club CIC

At just six years old R.E.R. was compelled to write his first song in a school history lesson, rather than joining his classmates in an activity. Surprised by his creativity, the teacher asked him to perform his composition to the class. The stunned silence that followed his final note quickly erupted into applause, igniting a lifelong passion for live performance. Today, that same spark fuels every show. When you see him perform, you’re stepping into that moment—feeling the creativity, connection, and energy that turn his music into an experience you’ll remember long after the last note fades.

“Rich carried his performance unfazed to a very confident high for both himself and the audience. A superb vocalist and guitar player, who we hope will return with his band in the near future”  •••• Andrew Werna / The Hanwell Cavern

Some career highlight festivals and venues R.E.R. has performed at include, Ealing Blues Festival, The Hanwell Hootie, residencies at The Scotch of St James, The Waterats Theatre, The Roundhouse, The Ealing Club, 12 Bar, The Bowery Electric and the legendary Five Spot in NYC, Rock Garden, The Half Moon Putney, Dirty South and The Hackney Empire.

“The best f***ing act I’ve seen in a long f***ing time”  •••• Larry Love / Alabama 3

R.E.R. is amping up for his 5th solo studio album release this November. Recorded in West London, the current project follows up last years primal record ‘A New Blue’, released on his independent label, Black Dragon Music. He was the founding member of Londons party rockers, ‘Born of the Sun’ and co-founding member of the Alt-Psychedelic group, ‘The Mountain Revival Band’.

R.E.R. also composes for The Nerve Media Group, writing instrumental East European folk music. His musical journey continues to grow, and with the running of his creative space, Beefroot Studios, he is characterised by experimentation, collaboration and a deep exploration of various genres and musical influences.